Our Story

WE'RE BUILT DIFFERENTLY.

Why We Exist

We take accountability for our performance when others don't.

It doesn't matter whether you're buying a car, holiday, home, insurance or a new TV — a lot of sales people over promise, under deliver and lack accountability after they've been paid. We don't.

Over 10 years ago, a highly successful entrepreneur said to me "do you know what you're getting into, Tom" — I said "of course" like I'd completed the lead generation industry, and it wasn't until I sat 50 meetings later that I realised the sentiment.

Everyone has typically had a bad experience and sales is stressful — I think that's what he meant.

Well, we decided to tackle the biggest challenge in our industry, offering minimum guarantees and a commercial model where both parties win when we deliver results — no one walks away upset.

Our model incentivises everyone in our company to deliver, and in the case when we face challenges, our customers don't pay our full fees — simple. Our Dubai-based team speaks English and Arabic and supports campaigns across all six GCC markets.

Leadership

The people behind the pipeline.

Tom Marsden

Tom Marsden

Founder & CEO

My vision is to build elite SDRs that outperform any internal team on the planet when it comes to outbound.

Ryan Cooper

Ryan Cooper

Performance Director

Joined the business as the very first employee and now heads up performance across all client campaigns.

Josh Levy

Josh Levy

World Class SDR

Joined the business with limited sales experience and now month on month delivers world class numbers on a global scale.

Strategically Located for global coverage

Our Dubai-based team speaks English and Arabic and supports campaigns across all six GCC markets: the UAE, Saudi Arabia, Qatar, Bahrain, Oman and Kuwait.

EMEA / APAC

Dubai

EMEA Headquarters

Europe

London

UK Talent Hub

North America

Miami

North America Talent Hub

The Only Model Like It
We don't just put bums on seats. We guarantee outcomes. It's the only model like it in the industry.

Every campaign comes with a contractual minimum. Our commercial model means we earn when you confirm qualified appointments — not when we send emails or make calls. That's the difference.

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