Case Studies

RESULTS. NOT PROMISES.

Every campaign is built around a guaranteed minimum. Here's what that looks like in practice.

01
Nymiz

4 qualified meetings per week by month 3

“You are solving the single hardest problem in B2B sales, getting qualified meetings into the calendar, and you are solving it with your own money on the line.”

Nilanjay, Head of Sales Operations
Before Curral

Nymiz had spent three months building and training an internal SDR team across two markets, but they still were not booking meetings.

The Campaign

Curral launched a focused UK market test using three days of cold calling per week, with discovery-call insight fed directly back into positioning.

The Result

By month three, Curral was delivering four qualified meetings every week and had outperformed the previous in-house approach.

Commercial Model

50% of Curral’s fee was tied to BANT-qualified meetings.

02
DES Renewable Energy

Commercial pipeline doubled in 3 months

“Working with Curral has been a game changer in building a consistent and reliable pipeline, and it’s taken no time or effort on our end to see this materialise.”

David Kacar, Commercial Business Development Manager
Before Curral

DES Renewable Energy had an inconsistent commercial pipeline and unreliable lead flow.

The Campaign

Curral built a consistent appointment-setting motion, adapting targeting immediately whenever DES changed the type of lead required.

The Result

Within three months, DES had doubled its commercial pipeline through a steady flow of high-quality, fully qualified appointments.

Commercial Model

Results delivered at a fraction of the cost of hiring internally or using another agency.

03
Ikano Insight

Founder-led outreach replaced by qualified conversations

“If I needed this kind of support again in a future business, Curral would be the first place I’d go.”

Innes Christison, ESG Lead
Before Curral

Growth depended on leadership running events and webinars, consuming time that was needed elsewhere in the business.

The Campaign

Through weekly feedback and A/B testing, Curral refined targeting away from the C-suite and found the strongest response among sustainability managers.

The Result

Ikano gained consistent conversations with the right people, including a genuine opportunity with Centigrade that would not otherwise have surfaced.

Commercial Model

A responsive campaign that continually refined targeting until it converted.

04
Arwen

Quality meetings converting into sales

“They were happy to back themselves every time we’ve engaged them. They are also very responsive to feedback and implement changes quickly and well.”

Matthew McGrory, Chief Executive Officer
Before Curral

Arwen’s outbound was split between founder-led activity, paid advertising and other agencies, resulting in inconsistent pipeline and poor lead quality.

The Campaign

Curral delivered BANT-qualified meetings with decision-makers, responding quickly to feedback and implementing campaign changes.

The Result

Quality meetings converted into sales, helping Arwen hit growth targets and expand into new regions.

Commercial Model

Pay on delivery, no long-term lock-in and Curral backing itself on every engagement.

05
MyndUp

End-to-end outbound taken off the founder’s plate

“You do everything for me and actually book the meeting in my diary.”

Joel Gujral, Founder
Before Curral

Pipeline was inconsistent, lead quality was poor and outbound depended on the founder alongside paid ads and previous lead-generation agencies.

The Campaign

Curral owned the full outbound process, qualifying decision-makers and booking confirmed meetings directly into the founder’s diary.

The Result

MyndUp gained a low-risk route to scalable outbound, with qualified meetings turning into sales without adding internal headcount.

Commercial Model

Pay on delivery with no long-term lock-in.

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